The Privacy Policy contained therein forms part of the Terms of Use governing the use of the website and web application (collectively, the “Website”) operated by Shing Heng Group (“Shing Heng”, or“we”).
Please click here to view the Terms of Use. In the event of any inconsistency or conflict between this Privacy Policy and the Terms of Use, the Privacy Policy shall prevail. All defined terms contained in the Terms of Use shall apply to this privacy policy unless otherwise specifically stated.
The purpose of this Privacy Policy is to inform you of how Shing Heng manages personal data in accordance with the Personal Data Protection Act 2012 (“Act”).
General
This Privacy Policy may be modified at any time at Shing Heng’s sole discretion, and such modifications shall be effective immediately upon posting of the modified Privacy Policy on the Website. You undertake to periodically review the Privacy Policy, and your continued use of the Website and/or the services provided thereunder shall amount to an acceptance of the modified Privacy Policy.
By using the Website and/or submitting any information to us, you agree and consent to toShing Heng collecting, using and processing your Personal Data, and disclosing such Personal Data to our authorised service providers and relevant third parties in the manner set forth in this Privacy Policy and/or as may be allowed under the Act.
This Privacy Policy supplements but does not supersede nor replace any other consents you may have previously provided to Shing Heng nor does it affect any rights which Shing Hengmay have at law in connection with the collection, use or disclosure of your Personal Data.
Personal Data
In this Privacy Policy, “Personal Data” is taken to mean any data or information about you from which you can be identified either (a) from that data; or (b) from that data and other information to which we have or are likely to have access. Such examples include but are not limited to the following:
Your personal particulars (for example: name, address, date of birth, NRIC);
Tax, insurance, and employment details;
Your banking information and other financial details;
Details of interactions with us on platforms such as the Website or related web applications; and
Information obtained from mobile device with your consent (e.g. location information); and
your payment related information such as your bank account or credit/debit card information and your credit history.
Collection of Personal Data
Shing Heng collects your Personal Data in several ways. This includes but is not limited to instances when you:
Contact us for questions, concerns, assistance or queries;
Register for an account with Shing Heng to enable use of the services available on the Website;
Sign up for alerts or newsletters;
Participate in a competition, lucky draw or survey; and
Use Shing Heng’s web application .
While you generally use the Website anonymously, we may use cookies and/or other related technologies to collect your Personal Data. A cookie is a small text file which is placed on your computer and/or mobile device when you visit the Application. Cookies store information about you and your use of the Application. Information that cookies store includes but is not limited to your Internet protocol (IP) address or your usage pattern within the Website.
Should you wish to disable cookies, you can do so in the settings of your various devices. Use of Personal Data
We may use your Personal Data for any of the following purposes including but not limited to:
When you register for or use any of our services on websites owned or operated by us or when you register as a member of websites owned and/or operated by us, or use services on such websites;
Responding to your queries, requests or complaints;
Processing your requests;
Verifying your identify;
Informing you of any relevant information pertaining to our business and/or pertaining to any services you have signed up for or which may affect you;
Conducting market research;
Facilitating security and risk management (examples include informing you of service and security issues, conducting checks against money laundering or terrorism financing);
Facilitating business asset transactions; and
Compliance with any other laws and/or regulations.
Disclosure of Personal Data
Shing Heng will take every reasonable step to ensure that your Personal Data is protectedagainst unauthorised disclosures.
Subject to the provisions of any applicable law that Shing Heng is required to comply with, your Personal Data may be shared with parties such as but not limited to:
Business partners and/or vendors (including agents, contractors or third-party service providers) that we work with to deliver services and/functions that are available to you on the Website;
Financial institutions for purposes such as facilitating payments;
Research institutions for market analysis purposes;
Any potential and/or actual business partner, investor, assignee or transferee to facilitate business asset transactions;
Our professional advisors including but not limited to auditors or lawyers;
relevant government regulators or authority or law enforcement agency to comply with any court order, laws or rules and regulations imposed by any governmental authority; and
Any other party that you authorise us to disclose your Personal Data to.
We may disclose Personal Data to our professional advisors (including legal advisors) for establishing, exercising or defending our legal rights or as otherwise authorised or required by law. Further, we may disclose Personal, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy. Withdrawal or Amendments of Personal Data
Should you wish to withdraw consent to use of your Personal Data or obtain access to or make corrections to your Personal Data records, you may contact our data protection officer with your request. Our contact details are below:
Data Protection Officer, Shing Heng Group
Email: dpo@shingheng.com.sg
We reserve the right verify your identity before proceeding to process any request made by you. In this regard, you agree to furnish us with any necessary information, documents or references before we process any request in respect of your Personal Data.
If your Personal Data has been provided to us by a third-party, you should contact such party directly to make any queries, feedback, and access and correction requests to us on your behalf.
Please note that if you withdraw your consent to any or all use of your Personal Data, depending on the nature of your request, Shing Heng may not be in a position to continue to provide its products or services to you or administer any contractual relationship in place, and as a result you may no longer be able to use or access the Website (or related web applications).
Please note that Shing Heng may be required by law to keep and maintain records of transactions and your Personal Data for legal, regulatory or audit purposes. Any request which you make will be subject to these legal obligations.
We will retain Personal Data for as long as it is necessary to fulfil the purpose for which it was collected, our legal or business purposes, or as required by relevant laws. Governing Law & Dispute Resolution
This Privacy Policy shall be governed and construed in accordance with laws of the Republic of Singapore.
Any dispute arising out of or in connection with the Privacy Policy, your account with us and/or your use of the Website must be submitted for mediation at the Singapore Mediation Centre (“SMC”) in accordance with SMC’s Mediation Procedure in force for the time being. Either party may submit a request to mediate to SMC upon which the other party will be bound to participate in the mediation within 45 days thereof. Unless otherwise agreed by the parties, the Mediator will be appointed by SMC. The mediation will take place in Singapore, in the English language and the parties agree to be bound by any settlement agreement reached.
If and to the extent that any dispute cannot be resolved via mediation, the parties submit to the exclusive jurisdiction of the courts of Singapore.ic
